Content Integration packages on ICC Women's T20 World Cup on Hotstar
Other
Used For
Impact
Ad Type
Image
Lead Time (in days)
3
Span
22 days
The Content Integration packages include various components, among which the video ad formats for the full tournament include co-branded vignettes with 30-second videos across Women's WC CTV, mobile, and D+H platforms, achieving 9-12 million impressions. Additional elements include ~25 instances of Live SQ and Branded Moments. Bespoke video options offer ~3 episodes of 60 seconds each, with an estimated 8-11 million impressions. Additional 30-second video presence on Women's WC CTV and mobile platforms further boosts visibility. The campaign also includes VOD L-Bands, verbal mentions, and presence on the D+H official YouTube channel, maximizing brand exposure.
# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.
