The CTV Video- Live + PPL+CTL media option offers multiple ad formats to maximize engagement during live matches and related coverage. Ads are shown live during the event (CTV - Live), during specific breaks such as the second break (CTL - Break 2) and the first, third, and fourth breaks (CTL - Break 1, 3, 4), as well as before or after the event during pre- or post-match analysis (CTV - PPL). Each ad has a 10-second duration, strategically placed to capture audience attention at key moments, ensuring effective brand visibility throughout the broadcast.