Advertising in Child Magazine
About Advertising in Child Magazine
Luv LapPigeonRazorbillFunskoolFamily Hawk
Key Insights
Top Choice
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Child Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 80,000 Per Insert |
Half Page | ₹ 40,000 Per Insert |
Cover Page | ₹ 3,00,000 Per Insert |
Double Spread | ₹ 1,40,000 Per Insert |
About Child Magazine Advertising
Child India will combine both the informational and emotional aspects of parenting, by being a comprehensive and authoritative resource for parents, by addressing parents' concerns, answering their questions, voicing their opinions, advocating their causes and helping them celebrate and enjoy the many joys of parenthood. Child will cover every stage and age of children from pre birth to 12 years of age.
Child is a friendly, positive, complete parenting magazine embracing all aspects of parenting: pregnancy, birth, development, health, discipline, behaviour, education, activities and games as well as new products and practices. Rather than preaching or firefighting, Child approaches parenthood as a time to be enjoyed.
About Child Magazine Advertising
- Luv Lap
- Pigeon
- Razorbill
- Funskool
- Family Hawk
Facts and Figures
| Region | Circulation |
| Delhi NCR | 30,000 |
| Mumbai | 25,000 |
| Bangalore | 15,000 |
| Hyderabad | 10,000 |
| Chennai | 5,000 |
| Tier 2 cities | 5,000 |
| Chandigarh and Punjab | 4,000 |
| Kolkata | 3,500 |
| Ahmedabad | 2,500 |
Facts and Figures
| Region | Circulation |
| Delhi NCR | 35,000 |
| Mumbai | 22,500 |
| Bangalore | 12,500 |
| Hyderabad | 10,000 |
| Chennai | 5,000 |
| Tier 2 cities | 5,000 |
| Chandigarh and Punjab | 4,000 |
| Kolkata | 3,000 |
| Ahmedabad | 3,000 |
Facts and Figures
- Sec A/A+ Young Parents
- Mid-20’s to late 30’s
- Urban
- Highly Educated
- Mostly Nuclear Families
Facts and Figures
| Channel | Split |
| Newsstands | 57,347 |
| Subscriptions | 42,653 |
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3/ 7 |
| Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Once the advertisement is printed in the Magazine, copies of the Magazine are sent to the client within one working week.
Why Advertise In Child Magazine?
Child Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Child Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Child advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Child Magazine Advertising
Message Impact
Full-page Child Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Child Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Child Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Child Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Child for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Child Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Child Magazine Deliver Engagement
- The strong positive brand values of the Child Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Child Magazine.
- Readers take action as a result of seeing advertising in Child Magazine.
- Targeting with precision and without wastage is a key strength of Child Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Child Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Child Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
