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Newspaper Advertisement

Transform your business with our powerful newspaper advertisements. From captivating headlines to compelling visuals, we specialize in creating ads that grab attention and drive sales. Reach your ideal customers efficiently with strategic placements in both print and online editions. Whether you're launching a new product, promoting services, or hosting an event, our tailored solutions ensure maximum visibility and impact. Elevate your marketing strategy today – contact us to start achieving your goals with targeted newspaper advertising.

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Book Newspaper Ads In Top Publications

Book newspaper ads across top publications easily with The Media Ant. From business promotions and event announcements to recruitment ads, we help you reach the audience that matters most. With access to leading newspapers nationwide, you can choose the perfect publication to amplify your message. Our platform makes the entire booking process smooth, transparent, and budget-friendly, giving you more control over your campaign. Start today with The Media Ant and make your newspaper ad stand out where it counts!

What is the Cost of Advertising in a Newspaper?

The cost of advertising in newspapers in India can vary widely depending on several factors, such as the newspaper's popularity, ad type, size, placement, and location. Let’s break it down:

How Much Does It Cost?

• Classified Ads: Perfect for small-scale advertising, classified ads typically range from ₹250 to ₹1,000 per ad. These are text-based and cost-effective.

• Display Ads: Larger, more visually appealing ads that cost anywhere between ₹5,000 to ₹25,000 per square centimeter. Premium placements like the front page can go much higher.

• Regional vs National: Ads in big newspapers like The Times of India or Hindustan Times are on the pricier side, whereas regional papers like Dainik Bhaskar or Eenadu are more affordable.

What Affects the Cost?

• Newspaper’s Popularity: Leading publications with a high readership will charge more.

• City or Region: Ads in major metros like Mumbai, Delhi, or Bengaluru are costlier compared to smaller towns or rural areas.

• Ad Size and Placement: A front-page display ad is far more expensive than a small ad in the classifieds section.

• Campaign Duration: Longer or repeat campaigns often come with discounts.

Newspaper Advertising with The Media Ant

Advertisers used to phone individual newspaper offices to explain their requirements, acquire a price, and other pertinent information like circulation, etc., to place ads in newspapers. In addition to lengthening the process, this wasted human resources that might have been used more than placing newspaper advertising.

The Media Ant was established in 2012 to remove lengthy and onerous processes from the process of placing advertisements in newspapers. An advertiser may now quickly examine the newspaper advertisement rates of numerous newspapers, compare them, and make a final reservation by visiting the Newspaper Category and using the filters or search.

Steps to advertise in Newspapers

• Select the newspaper where you would want to place the advertisement

• Select the date when you would like to place the ad

• Select the ad type

• Check for available discounts

• Share the ad in the specified Newspaper advertising format

• Request an express estimate for your ad

• Make the payment

Types of Newspaper Ads

Types of Newspaper Advertising: There are three main types: Display Ads, Classified Ads, and Innovative Ads.

1) Quarter Page Ad Rates

Quarter page advertising rates typically range from Rs. 10,000 to Rs. 25,000, depending on the newspaper and its placement page. Newspaper advertisements come in a range of sizes, catering to different needs and budgets of advertisers. For those on a tight budget or looking to promote a specific product, the Quarter Page ad, measuring 16 cm in width and 25 cm in height with an area of 400 sq. cm, is an ideal choice. This size is also perfect for announcing sales, highlighting customer testimonials, or sharing company news. 

2) Half Page Ad Rates

Half page ads typically measure 33 cm by 25 cm and range in rates from Rs. 25,000 to Rs. 50,000, depending on the newspaper and its placement page, it is not only eye-catching but also provides ample room to showcase a new product line, launch a marketing campaign, promote events, or tell a brand's story. For advertisers keen on reaching a broader audience and desiring more space for their promotions, the Half Page ad is suitable. 

3) Full Page Ad Rates

Full page ads rates typically range from Rs. 50,000 to Rs. 75,000, depending on the newspaper and its placement page. The Full Page ad, as the name suggests, occupies the entirety of the newspaper page. Spanning 33 cm in width and 52 cm in height, and covering an area of 1727.25 sq. cm, it's the most expensive yet most effective newspaper ad option. It's the best platform to introduce a new company, announce significant milestones, share an in-depth brand story, or create visually stunning advertisements.

4) Jacket Front Side Ad Rates

Jacket front side ads rates typically range from Rs. 75,000 to Rs. 1,00,000, depending on the newspaper and its placement page. For those seeking premium ad placements ensuring maximum visibility, the Jacket Front Side offers unmatched prominence. With dimensions of 33 cm by 52 cm and an area of 1579.2 sq. cm, this advertisement rests on the front page of the newspaper. It's perfect for product launches, major sales announcements, generating excitement for special events, or creating a lasting brand impression.

5) Jacket Back Side Ad Rates

Jacket back side ads typically range in cost from Rs. 75,000 to Rs. 1,00,000, the cost for all these advertisement sizes varies based on the newspaper and its placement page, ensuring options for every budget and requirement.

The Jacket Back Side shares the same dimensions but offers a prestigious position on the newspaper's back page. It's an impactful choice for showcasing new products, sharing compelling brand stories, highlighting customer success stories, or launching long-term marketing campaigns. 

Now that we have discussed various sizes of advertisements in newspapers, the next big question is about newspaper ad rates. Find out newspaper advertisement rates on Newspaper Tool Page.

Here you can see all newspapers in India listed along with the newspaper advertising rates. The next popular question we often encounter is how is the cost to advertise in newspaper calculated. The answer to this is that several factors dictate newspaper ad rates. Following are some of these major components: 

• Newspaper Circulation Number: The newspaper circulation number determines how many people read this particular newspaper regularly. 

• Newspaper Advertisement Size: The next major factor determining newspaper ad prices is the newspaper advertisement size. Full-page advertisements in newspapers cost more than quarter-page advertisements in newspapers. 

• Newspaper Advertisement Position: Some pages in newspapers like the front page, the 3rd page, etc are more popular for newspaper advertising as they grab more eyeballs than others. 

• Days/Seasons: Advertisements in newspapers during the festive season are expensive when compared to other seasons. Hence, during certain periods in a year, the ad rate is higher. 

• Deals/offers: Sometimes, due to market fluctuations, overall newspaper advertisement rates fall or rise. Other times, brands that require a higher number of inventories, get discounted newspaper ad rates. 

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Newspaper Advertising Agency

The Media Ant is the best newspaper advertising agency in India. We provide the best and lowest advertising rate for Newspaper advertising to our clients. Through our tie-up with more than 500 publication houses across India, we assure the best discounts when placing an ad in a Newspaper through The Media Ant.

You can contact us for the best discounts and to execute your Newspaper advertising campaign. You can contact us either online, by sending a mail to Help@TheMediaAnt.com or by calling us at 08067415510.

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Online Advertisement In Newspaper

By the term “online advertisement in the newspaper” we can understand two things:

1. Advertising in e-newspapers/newspaper websites:

Even a traditional medium like a newspaper could not remain untouched by digital for very long. With the pandemic bringing a temporary halt to the distribution of physical newspapers, the online format of news gained popularity, and with it came the era of online advertising. 

Most popular newspapers in India now publish their e-paper format as well as have a website online. Brands can choose to place an online advertisement in newspapers in either or both digital formats of the newspaper.

The advantage of placing ads on news websites is that brands get to apply advanced targeting options. You can visit TMA digital news advertising section for more details on newspaper advertising in digital format.

1. Placing ads in newspaper in physical newspapers via online channels

With the pandemic situation under control, physical newspapers have climbed back to their glory. However, over the past decade, one thing that has changed is that advertisers do not need to call or contact newspaper advertising agencies to place newspaper advertisements.

One of the best sites to place online advertisements in newspapers is www.themediaant.com. Brands can visit the site to check and compare newspaper ad rates and place online advertisements in the newspaper of their choice. 

Newspaper Advertisement Cost 

The cost of newspaper advertisements typically ranges from ₹10,000 to ₹100,000, depending on various factors such as the size of the ad, its placement (front page, inner pages, etc.), the circulation of the newspaper, and the duration of the advertisement run. This range reflects the flexibility newspapers offer in reaching different audience sizes and demographics, making it a versatile option for businesses looking to promote their products or services effectively.

The Newspaper Advertising Cost is quoted in terms of per square cm. For e.g., if the rate card of the Newspaper ad says Rs 100, it means that to book one square cm of space in the Newspaper, it would cost Rs 100. Discount on Newspaper card rate depends on the ad size, number of inserts, and product category.

The Rate Card of Newspaper advertising and discounted cost depend on the following parameters:

1. The number of readers of the newspaper is also referred to as Newspaper readership.

More the number of readers, the higher the cost.

1. Page position - The front and initial pages of the Newspaper have higher advertising rates than the inside pages

2. Volume - How big the ad is. Larger sizes attract better-discounted rates.

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Newspaper Advertising Size And Ad Format

While the actual size of a Newspaper ad differs across publications, the following list of Newspaper ad sizes will give you a general idea of square cm.

This table also gives you the different ad types available in Newspapers.

Advertisers need to provide their ad in. PDF format to the Newspaper advertising agency. The ad format in the Newspaper follows the CMYK color pattern.

You can find the card rate, discounted rate, reach details, and readership for the Newspapers mentioned above and another 100s of publications online at The Media Ant.

Place Ad In Local Newspaper

Are you a local business? Then there cannot be a better advertising idea than to place an ad in the local newspaper. Here’s why:

• Newspapers have mass reach and are the best medium to reach out to people within a city irrespective of their location. Hence, it is best for local businesses to place ads in the local newspapers.

• Have an event, a sale, or an offer for a limited period of time? The best way to let your customers know is to place ads in the local newspaper. The advantage to place ads in the local newspaper is that brands can use a different creative every day and create a better impact. 

• Newspaper is the most trusted advertising medium in India. Any local brand trying to build trust among the customers should choose to place an ad in the local newspaper.

1.  What is newspaper advertising?

Newspaper advertising refers to placing promotional messages in the newspapers by paying the newspaper advertising rates to the publications. There are several popular formats of newspaper advertising based on the size, position, and appearance of the ads. A few of the most popular newspaper ad formats are classified ads, front-page display ads, and full-page display ads. 

2. What are the advantages of newspaper advertising?

Newspaper advertising offers a unique way to reach a focused and engaged audience. Here are a few benefits:

• Wide Reach: Newspapers often have a loyal readership, making it easy to target a large and diverse audience.

• Trust Factor: People tend to trust printed information more, which boosts the credibility of your ad.

• Targeting Options: You can advertise in specific sections like real estate, business, or entertainment to reach a niche audience.

• Flexibility: From small classifieds to full-page ads, you have the freedom to choose formats that suit your budget.

• Local Impact: For local businesses, newspapers are a cost-effective way to reach customers in specific cities or regions.

3. What are the different types of newspaper advertisements?

There are three main types of newspaper ads:

Classified Ads:

• Small and text-based, ideal for personal ads, job postings, or announcements.

• Example: ₹200–₹500 per 20 words (rates vary by publication).

Display Ads:

• Visual ads that include images, logos, or graphics. These are great for branding.

• Cost: ₹200–₹2,000 per square centimeter, depending on the newspaper and location.

Advertorials:

• Content-driven ads designed to look like articles, offering in-depth brand exposure.

Rates are higher, often starting from ₹30,000 per page.

4. What is the newspaper advertising method?

The process is simple:

• Choose Your Newspaper: Select a publication based on your target audience and location.

• Select the Ad Type: Decide whether you want a classified, display ad, or an advertorial.

• Design Your Ad: Create a compelling design or text that grabs attention.

• Book Your Slot: Pick a date and section of the newspaper (e.g., front page or business section).

• Payment: Pay according to the newspaper's pricing structure, often based on size, location, and readership.

For instance, if you're targeting a local audience, ads in regional papers like Times of India or Hindustan Times are perfect, with rates starting at ₹500 for classifieds.

5. How do I know the readership of a newspaper?

Readership data is typically available through organizations like the Audit Bureau of Circulations (ABC) or Indian Readership Survey (IRS). Knowing the readership helps ensure you’re investing in a publication that aligns with your audience.

6. How are newspaper ads priced?

Newspaper ad pricing depends on several factors:

• Ad Size: Larger ads cost more. Full-page ads can start from ₹1,50,000 in national papers.

• Placement: Prime spots like the front page or special sections are more expensive.

• Location: Ads in metro cities cost more than regional or local areas.

• Circulation: High-readership papers have higher rates.

• Frequency: Discounts are available for multiple ad placements.

• For instance, a quarter-page ad in The Hindu might cost ₹50,000 in Delhi, while the same ad in a smaller city paper might be ₹15,000.

7. How much do newspaper ads cost?

Ad costs vary widely:

• Classified Ads: ₹200 to ₹1,000 per insertion.

• Quarter-Page Ads: ₹15,000–₹50,000, depending on the newspaper and city.

• Full-Page Ads: ₹1,50,000–₹10,00,000, depending on the publication and placement.

If you’re on a budget, regional papers like Eenadu or Dainik Jagran offer more affordable rates than national ones.

8. What is the cost of newspaper ads in India?

In India, newspaper ad rates depend on the publication, size, and region. Here are some examples:

• The Times of India (Mumbai): ₹1,75,000 for a quarter-page ad.

• Hindustan Times (Delhi): ₹1,50,000 for a half-page ad.

• Dainik Bhaskar (Bhopal): ₹25,000 for a quarter-page ad.

• Malayala Manorama (Kerala): ₹20,000 for a classified display ad.

If you're looking to advertise, The Media Ant can help you get competitive rates across all major newspapers in India.

Feel free to share your requirements, and we can guide you further! 

Top 5 Newspaper Advertisers For Jan-Mar 2025:

1. Govt. of Uttar Pradesh

2. Hero Motocorp Ltd

3. Sbs Biotech

4. Maruti Suzuki India Ltd

5. Life Insurance Corp of India

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