The “Presented by” sponsor category offers premium on-ground visibility with category exclusivity, naming rights, and integrated logos. It includes branding on pitch and coin toss mats, 12% visibility on perimeter boards, ropes, and interview backdrops, plus active in-match integrations. Digital entitlements span branded content, social media, MPL app/documentary presence, and promotions across OOH, radio, TV, and digital. Sponsors also get signed merchandise, post-match representation, cheque handovers, one meet-and-greet session, and rights to advertise on TV and OTT—ensuring strong on-field and digital brand impact.